Step One: Study the Masters
***Tip: Always include the Title and Author of the book.
Step Two: Tell a Story
Step Three: Search for Images and Music on Royalty-Free Sites
Step Four: Use the Right Tool for the Job
Step Five: Ready, Set, Launch!
From the VOYA article by Pamela Lowell "Five Easy Steps to Making a Great Book Trailer that your Students-and Even Technophobes (like me)-Can Master."
Remember "popular music," is not Royalty Free. Anytime someone plays Tik Tok, Ke$ha receives a royalty ($$$). You can use commonly used songs but only 10% or 30 seconds of the song, anything else is a copyright violation. Remember if you choose to not use a royalty free site you can only play your presentation for educational use and it cannot be posted on the web.
Also, you will need to explain the connection between the music that you choose and your book. Don't just choose your favorite song.
Important Copyright Information: You must include source information in the closing credits.